A Question About Outsourcing
December 11, 2003
The question popped into my head the first time I saw the restyled BMW 7 Series. It was still there when I caught my first glimpse of the bizarrely-sculpted-for-no-apparent-reason-including-aesthetics Z4 Roadster and when I saw photos of the new yawn-inducing X3. But after seeing one of the new 5 Series Frankensteinian monstrosities today, I can’t hold it in any longer. I have to ask…
Who, exactly, was behind the decision to outsource all of BMW’s design work to Hyundai?
